5 tips to boost sales of your store this holiday season

The holiday season is here! And as an e-commerce store owner, you want to increase traffic and boost sales of your store. This holiday season, if you are struggling to put together a marketing strategy for your store, then this article is for you.

We have listed down a few simple and proven marketing strategies for you to help you boost sales. Implementing these strategies will help you in lowering your e-commerce customer acquisition cost and increasing conversions.

Here we go!

Upsell your products

When you offer your customers a better or more expensive item on the checkout page or while adding to their cart, it’s called Upselling. It is also easier to upsell to existing customers than to new ones. Upselling also increases the lifetime value (LTV) of your customer.

For example, imaging your customer has just added a leather bag to their cart. Now if you show your customer a better leather bag and give them an option of purchasing this more expensive bag, its called upselling.

Notice how Dollar Shave club upsells to their customers by placing products side-by-side

Take a look at your inventory, and see what products you can club together for upselling. If you are using an e-commerce platform like Shopify or WordPress, there are a lot of plugins which can help to automate this for you.

Integrate Instagram Shopping

There is no doubt that Instagram is one of the most widely used social media channels among young users. With more than 500M daily active users, it is almost a sin to ignore this channel. Especially if you are a retail store. As visual marketing is one of the best strategies you can adopt.

They posting fresh, compelling and real-life photos on your Instagram account. Use correct hashtags and you’ll be able to build your following very quickly. Just remember to be consistent.

Another aspect, which people overlook with Instagram is the ability to tag your products directly in your Instagram posts. It’s called Instagram Shopping. You can enable it by going to your Instagram settings on the phone.

With Instagram Shopping, your customers will not have to navigate to your website to make a purchase.

If you have a large following on Instagram, you’ll be able to see amazing results by using Instagram Shopping. As it eliminates the need to checkout by going to your website. Also, direct checkout on Instagram inspires confidence in your customers.

Improve your email marketing

Every time your customer abandoned his cart, you lose money. E-commerce brands are losing almost 2 to 4 trillion per year.

Another statistic: for every dollar spent on email marketing, generates an ROI of $44!

Fortunately, email marketing is not that difficult to adopt now. With a lot of platforms like MailChimp, allows you to implement your marketing strategy with a simple few clicks process.

  • Start With a Welcome Email Series
  • Use Personalization to Target Different Segments
  • Offer Exclusive Discounts to Loyal Customers
  • Send Promotional Sales Emails for All Subscribers
  • Create Responsive, Well-Designed Emails
  • Send an Abandoned Cart Email Series
  • Ask Engaged Customers for Reviews
Taylor Stitch sends offer emails before the Holiday season to boost their sales

Using these some very simple yet effective techniques to increase your conversions, retention, and ultimately lower your customer acquisition cost using email marketing.

Engage online store visitors with live chat

Over the years, live chats, chatbots have become very popular. Nowadays, customers prefer having an instant way to be able to connect with your brand for questions and customer support. Having a live chat option on your eCommerce store instills confidence in your customers. What more, it helps you in interacting with your customers directly and gain instant feedback about your product or services.

53% of US online adults won’t complete a purchase on-site if they don’t find quick answers right away.

Emerly’s uses Facebook Messenger chat to allow their customers to get instant answers to their queries.

Generate more product reviews

As an entrepreneur, it becomes important for you to ease that journey and providing better information to help them make a purchase. We already know that email marketing tricks like abandoned cart emails help you recover 10% of all abandoned carts. Similarly, product reviews help in increasing conversion rates by more than 4%.

One established way to do this is by using customer reviews. It is proven by research that customer reviews play a vital role in the customer journey before they make a purchase. As customers are becoming informed, the decision of buying something lies with them now. Not with you!

Sparrow’s review dashboard, lets you manage all your product reviews in one place.

Using a product review management platform like sparrow allows you to automate the entire product review generation journey of your customer. It also helps you in Google SEO by adding rich snippets on your product pages which gives you a tremendous boost in CTR in google search or in ads. Give Sparrow a try. It’s free!

Do you have a tip you would like to share? Let us know in the comments!