eCommerce SEO Checklist: 7 Tips to Increase Traffic

Paid ads can drive heavy traffic to your eCommerce store. However, complementing this with search engine optimization (SEO) will have a multi-fold effect that can take your website’s reach.

To help with your eCommerce SEO efforts, we’ve created a short checklist. Continue reading to discover important elements of an eCommerce SEO strategy.

eCommerce SEO Checklist

1. Keyword Research

The first and most important step is to do proper keyword research. Keyword research is done to uncover top-searched keywords and terms.

Use this information to see which search queries and keywords you can use on your website. Properly done keyword research will drive more people to your store.

There are a lot of tools available for this. You can use Uber Suggest – It’s our favorite and is free!

2. Use Unique Title Tags eCommerce Website Page

No matter what website, or a blog you own, every page on your website must have a unique title. You should also add search queries and keywords in your title tag.

Example: your title tag should look like this:

Primary Keyword, Secondary Keyword | Your Brand’s Name

Having relevant title tags will increase your website’s CTR in organic search results.

3. Include Keywords in Heading Tags

The H1 tag is the highest priority tag on any website. Be sure to optimize the H1 on each and every page of your website. Remember not to stuff H1 tags with keywords. Use them in moderation and use them contextually.

4. Reference Keywords in Your URLs

URL is the first thing Google, and oftentimes users, notice. An easy-to-read URL helps people and search engines understand a page’s context.

Adding keywords in your URL will help your eCommerce website rank higher in organic search results.

Again, remember – don’t overdo it!

5. Optimize Alt Text and Image File Names

Alt-text is one of the most often overlooked items from this list. It is the search engine’s way of understanding the context of the image. Bonus – screen readers help visually-impaired readers by reading this text to them.

6. Use Rich Snippets

The title tag, meta description, and URLs are displayed when your website shows up on a search engine. With rich snippets, search engines are able to display more information about the web page, including 0-5 star ratings, reviews, price, product availability and more.

Sparrow can help you with this. You can read more about how we can help here.

7. Moz Page Grader

Moz Page Grader provides instant analysis and reports to help improve your on-page SEO. You can check how your competitors are ranking. Which will allow you to improve on your own content. Give it a spin here.