Ecommerce SEO – The most important tip you must not ignore

Most people get the ecommerce SEO wrong! In theory, SEO of eCommerce sites is similar to any other website, but tactics and execution are a little different.

Whether you are an SEO pro or are just starting out as a manager in an ecommerce SEO agency, in this guide, we will tell you tips and tricks that will help you in getting your e-commerce store to the top in search engine results.

In 2011, Search Engine Watch reported that a research study by Optify discovered that “websites ranked number one received an average click-through rate (CTR) of 36.4 percent; number two had a CTR of 12.5 percent; and number three had a CTR of 9.5 percent.”

So if you are looking to get more targeted traffic from search by improving SEO for your ecommerce site, this post if for you. So let’s sit back and dive right in!

Start by doing research for ecommerce SEO

Keyword research is step one and the foundation of all ecommerce SEO campaigns. If done wrong, you’ll start betting on keywords that have very high search volumes, but the competition will also be so tough that you’ll never outrank your competitors. For e.g., let’s say you want to rank for silver jewelry. A quick search on Google will tell you that there are about 1,39,00,00,000 results around that keyword.

Ecommerce SEO - Estimated monthly search volume for keyword
Estimated monthly search volume for keyword – “Silver Jewelry”, via – Ubersuggest.

If you look at the above results, you’ll be very tempted to want to rank for the keyword. We know, we’ll be. But if you look at the top results for this in Google, you’ll see that top results are filled with pages from Amazon, Tiffany, Flipkart. Sadly, w/o humongous budgets, it’s almost impossible to outrank them.

So now what?

That’s the beauty and simplicity of ecommerce SEO. You can focus on long-tail keywords from other categories that are less competitive. To do this, open up your favorite SEO tool. We are using Ubersuggesst for this post. It’s easy and free to use!

Now, in the keywords explorer type in the keyword, you want to rank for. After the results, look for related keywords. This would be the list that Google treats similar. And this is where the gold mine is. Under this list, look for keywords with least three words in it (these are called long-tail keywords).

Ecommerce SEO - "How to clean silver jewelry" generates 4400 searches a month and has a very low ecommerce SEO difficulty.
“How to clean silver jewelry” generates 4400 searches a month and has a very low ecommerce SEO difficulty.

If you notice, you’ll see that “how to clean silver jewelry” generates 4400 searches a month. And the suggested ranking difficulty is 8. Voila! You have found your keyword which you can rank for.

Step two, write content for SEO.

Now that you have found your keyword, its time to boost the SEO of your ecommerce site. Fortunately, this is the easiest step. All you have to do is pick the keyword, and write content around it. Make sure you write at least 500-600 words. Google loves long content.

Here are some great tips for ecommcerce SEO content

Think

Think before you write. spend some time before you start penning down the content. Asking questions like who is this article for? What’s the message I need to give?

Create a structure

Start by creating a clear structure for your article or post. Every post should have – a topic introduction; a body; and a conclusion

Use paragraphs

Make sure to keep the paragraphs short. Evenly distributed and contextual. Pro tip – each paragraph should have its own idea against a subject.

Headings

Headings are very important for ecommerce SEO. Make sure you add your researched keyword at the beginning of the heading. Pro tip – Have multiple headings in an article. It not only is easier for your readers for will help in SEO as well.

Conclusion

The suggested idea in this article is guaranteed to work and improve your ecommcerce SEO. but it will only work if you dedicate some time out of your schedule every week. If you follow it, rinse and repeat it, we are confident you’ll see a boost in your traffic by many folds.

Further reading – Once you do this exercise, you may also want to learn how product reviews can help you generate more CTR from search results and ultimately increase your store sales.