Product reviews – why you should invest in them

One of the biggest challenges faced by e-commerce store owners is “how to persuade someone to buy online from you“. There are a lot of ways to do this; one of which is ‘social proof’. This is where product reviews become important. But why? Here’s why:

  • 63% of customers are more likely to make a purchase from a site which has user reviews (iPerceptions)
  • PeopleClaim says, 70% of consumers consult reviews or ratings before creating a final purchase.
  • According to Reevoo, reviews produce an average 18% increase in sales, and having 50 or more reviews on a product can increase its conversion by 4.6%
  • A MarketingSherpa study found that 58% of consumers prefer sites that offer reviews
  • Bazaarvoice says that visitors who read reviews have a 6% higher average order value than those who don’t

Or in other words,

If used properly, products reviews can be the best weapon in your arsenal for boosting sales.

Here’s how having product reviews on your store can help you boosting your sales

Product reviews build trust and transparency

Today’s customer likes to have a voice. And reviews section provides that. Having reviews on your store assures people that you have “nothing-to-hide”. Sure, there will be customers who are not happy with their purchases. They will leave negative ratings and review. But this also provides an opportunity for you to build and improve your service.

Increase your Google search engine rankings

Google likes user generated content and even more so when its fresh. Product reviews helps your store significantly to rank higher in Google search. Whenever someone writes a new review, it gets shared on a product page. And because you’re adding new text to your pages, Google will re-crawl your pages helping your product pages reap the rewards by appearing higher in search results.

The higher you rank, the more traffic you will get!

Product reviews will generate more reviews

If your store already have product reviews, it encourages your other customers and online visitors to leave their own feedback. Just a few reviews seems to have give incentive push to new customers to leave their own reviews on your products.